LONDON MUSIC MASTERS LAUNCHES A FACEBOOK FUNDRAISING CAMPAIGN TO BUY A BAR OF MARTIN SUCKLING’S VIOLIN CONCERTO
London Music Masters (LMM), the music charity providing music education in inner-city primary schools and a violin award scheme for young emerging professionals, is launching a new innovative fundraising campaign inviting donors to BUY A BAR of music for a new composition by Martin Suckling. LMM is commissioning the RPS award-winning composer Martin Suckling to write a new violin concerto Grains, which will be premiered by LMM Award holder Agata Szymczewska in December 2011 with the London Contemporary Orchestra with young conductor Hugh Brunt. LMM are inviting Facebook users to join in the commissioning process by offering donations starting from £5.
Prior to the premiere, Martin Suckling will run workshops for children on LMM Bridge Project in primary schools in South London. The 24-year-old Polish violinist Agata Szymczewska, who is supported by LMM with a tailor-made 3 year programme, has been working and performing regularly with the children in the two schools, Ashmole and Jessop Primary Schools in Lambeth. Her mentoring has been inspirational for the children aged 5-8, who are given 2 hours per week of music training and who astounded audiences at the Royal Festival Hall with their progress last October. In an audacious departure, Suckling and Szymczewska will be taking the children through the new violin concerto to engage them in cutting-edge contemporary music performance and composition.
With BUY A BAR, the charity is aiming to raise £4,250 by the end of March 2011 to secure funding of the new commission and to run the related workshops with the Bridge Project children. Donors are invited to BUY A BAR of the new concerto for just £5 with also an option of making larger donations up to £120, by purchasing lines and pages of the score.
The campaign is directed at users of online social media sites such as Facebook and twitter. London Music Masters hopes to reach out to a younger audience of philanthropists to encourage them to support the vital work of the charity and to get them involved in commissioning contemporary music.
Through advertising via LMM’s Facebook page, mailing lists and twitter, donors are entered into an exclusive prize draw with prizes including a treat for 2 kindly donated by Living Social and ten VIP tickets to the premiere with a drinks and canapés reception where winners can meet the composer.
London Music Masters have also arranged for further performances of the violin concerto in Spring 2012 by Southbank Sinfonia to encourage the continued life of the new work enabling further audiences to discover the music.