LONDON, 24 FEBRUARY 2017 – The Decca Records Group has launched a brand new record label, Mercury KX, the first post-classical imprint operating within a major music group. It was unveiled with a special launch event at London’s Omeara this week, introducing the label’s newest acts.
Already home to Icelandic composer Òlafur Arnalds, Mercury KX has added multiple new artists to its growing roster, including London duo Solomon Grey, Australian composer and pianist Luke Howard, and the mysteriously masked pianist Lambert.
Mercury KX is a new incarnation of the Mercury Classics label. The new label aims to identify and work with composer-performers of strong creative individuality that bring a distinctive perspective to contemporary music. The label will focus on new instrumental music – crossing borders between electronic, modern, classical, alternative and ambient.
Dr. Alexander Buhr, Managing Director of Mercury KX comments: “These incredibly talented artists are crafting distinctive new music at the fringes of classical, alternative and electronica. Freedom is the engine of creativity, and with this new label we want to offer them a platform without genre restrictions. Mercury KX is to be defined by mutual aesthetic values rather than genre, which offer its artists the opportunity to venture into whatever musical directions inspire them.”
With the launch of Mercury KX, Decca continues to widen the already incredibly diverse roster of artists and labels within the group.
The first album release on the Mercury KX label is Arnalds’ Island Songs – which captured the sound of his native Iceland through innovative recording and collaborations.