BOSTON POPS ANNOUNCES HIGHLY ANTICIPATED NEWS ABOUT JULY 4 CELEBRATION
The Boston Pops—producer of the Boston Pops Fireworks Spectacular—today announced that Eaton Vance, a leading global asset manager based in Boston, has committed to becoming the presenting sponsor of the event for an initial period of three years beginning in 2017. Also announced today, Bloomberg, the global business and financial information and news leader, has made an initial three-year commitment to be a major sponsor and media partner, bringing Boston’s iconic Fourth of July celebration to a far-reaching national and international viewership starting in 2017. The Boston Pops Fireworks Spectacular will be broadcast on Bloomberg Television and to radio listeners around the world through its flagship station in Boston on 1200 AM/94.5 FM HD2; the concert will also be streamed live on Bloomberg.com and on the Bloomberg mobile app.
In addition, the Boston Pops is pleased to announce that pop sensation Andy Grammer and American folk rock singer-songwriter Melissa Etheridge will join Keith Lockhart and the Boston Pops for the July 3 and 4 concert presentations at the Massachusetts Department of Conservation and Recreation’s (DCR) Hatch Memorial Shell located on the Charles River Esplanade. Andy Grammer’s current single, “Fresh Eyes,” was recently certified gold, is #9 on the iTunes Pop Charts, and has had over 138 million streams on Spotify. Melissa Etheridge’s performance on July 4 is something of a homecoming for the artist, as the Oscar and two-time Grammy Award-winning performer is one of Berklee College of Music’s most famous alumni. Details about additional featured artists will be released at a later date.
QUOTE FROM KEITH LOCKHART, JULIAN AND EUNICE COHEN BOSTON POPS CONDUCTOR “We are thrilled to welcome Eaton Vance as presenting sponsor of the Boston Pops Fireworks Spectacular, and Bloomberg as a major sponsor and global media partner. These new sponsorships will undoubtedly play a major role as the Boston Pops launches a new and glorious chapter in the event’s storied history as one of this country’s premier Independence Day celebrations.
“The Boston Pops’ new partnership with Eaton Vance shows what can be achieved when two great Boston institutions join forces to continue to bring Boston’s legacy July 4 event to audiences far and wide across the country and around the globe. Our new media partnership with Bloomberg opens up new possibilities for the Pops to share its singular music-making and the event’s spectacular fireworks show to a greater national and international audience. In addition, we look forward to continuing to work closely with our colleagues at the Governor’s and Mayor’s offices to ensure the event moves forward in the style and scope universally recognized and appreciated over the years.
“Speaking for all of us at the Boston Pops and all our wonderful collaborators, we can’t imagine better partners for the first Boston Pops-produced Fireworks Spectacular than Eaton Vance and Bloomberg.”