BRAND NEW IMMERSIVE ABBA EXHIBITION TO BE UNVEILED AT LONDON’S SOUTHBANK CENTRE

Come on a musical journey with the Swedish pop sensation as they take over 1970s Britain

ABBA: SUPER TROUPERS, Thursday 14 December 2017 – 29 April 2018

Southbank Centre and Entertainment Exhibitions International AB, in association with ABBA The Museum in Stockholm bring to life the world of chart-topping Swedish pop sensation ABBA in a brand new, immersive exhibition that charts their music, lyrics, creative process, and irrefutable influence as one of the most iconic pop bands of the modern age. ABBA: Super Troupers opens to the public on Thursday 14 December 2017.

ABBA: Super Troupers recreates the extraordinary rise to worldwide fame and lasting legacy of ABBA (Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad), set against the shifting socio-economic and political conditions of the time. The guided exhibition transports audiences on a journey through previously unseen archive material including ABBA’s original costumes, handwritten notes and sketches, personal photographs, music and instruments, plus album artwork, photography and film by notable collaborators such as film director Lasse Hallström.

Against the backdrop of 1970s Britain – a financial crisis, a wave of strikes and a three day working week – and a vastly changing world, ABBA infiltrated the popular consciousness with their optimism and dominated the airwaves with their seemingly carefree pop. ABBA: Super Troupers goes beyond the surface to examine the serious stories behind the unforgettable lyrics and tunes, the band’s innovative multi-layered sound, their pioneering approach to the music video and the influence of their unique styling on successive generations.

Objects from ABBA The Museum and private archives will be brought together in the UK for the first time, charting the success of the global pop sensation from their individual careers to their Eurovision Song Contest win and subsequent international stardom, as they topped the charts worldwide from 1974 to 1982.

Theatrical backdrops recreate some of the most significant events from their heyday – including a hotel room, music studio and the disco – and provide context to the evolution of their creative process and their enduring appeal, from the Mamma Mia! phenomenon to their multi-million record sales worldwide.

ABBA’s Frida Lyngstad says, “We are thrilled to be supporting the new exhibition ABBA: Super Troupers in London, especially since ABBA have always been very appreciative of the love and support shown to us by our fans in the UK. We are so excited that the exhibition is taking place at the Southbank Centre, which is just a few short steps away from Waterloo - this connection brings to mind very happy memories of the song that started our great success in Britain!”

ABBA’s Björn Ulvaeus says, “Since our songs, which were written in the 70s, are still being played today it’s particularly interesting that the Southbank Centre exhibition is placing them in the temporal context in which they were created. We recorded Mamma Mia in 1975. What happened that year in the UK and in the world? One thing is for certain – it seems unbelievably long ago!”

Jude Kelly CBE, Southbank Centre’s Artistic Director, says, “ABBA’s music, image and personal stories have the remarkable ability to transcend time, place and generations, and still continue to reach millions of people worldwide. We're very pleased to take this opportunity to shed new light on these cultural icons, and explore why they remain so enduring in their appeal across the globe. We’re delighted to be joining forces with EEI in association with ABBA The Museum to bring unexplored archives to life, and to pay respect to ABBA and their extraordinary place in pop culture history.”

ABBA: Super Troupers builds on Southbank Centre’s curated exhibition successes The Wondercrump World of Roald Dahl (2015-16) and Adventures in Moominland (2016-17). The exhibition will launch as part of Southbank Centre’s Wintertime festival and the final month of Nordic Matters – a year-long programme of Nordic arts and culture at Southbank Centre throughout 2017.

 

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