DSO REACHES OUT TO YOUNGER FANS AND SUPPORTERS WITH LAUNCH OF NEXTGEN AND NEXTGEN PLUS
Members will qualify for $10 concert tickets and gain access to exclusive NextGen events
NextGen Committee meets regularly; aims to increase DSO support and stewardship among young professionals
Detroit – The Detroit Symphony Orchestra (DSO) has revamped its membership program for younger patrons, previously called 37eleven, to merge with the existing NextGen committee, a community of young professionals who meet regularly to increase DSO stewardship among their peers.
The result is NextGen and NextGen Plus, a two-tiered membership announced at a launch event on Thursday, August 24 at Our/Detroit. A significant addition to the NextGen membership is a series ofexclusive pre- and post-concert events throughout the season—musical experiences that will take a night out with the DSO to the next level. See below to learn more about these events. Members will also be invited to join the NextGen Committee.
“The new direction for NextGen is exciting because it provides us with opportunities to join efforts with like-minded individuals in the community,” says Lydia Michael, Partnerships & Collaboration Vice-Chair of the NextGen Committee. “By engaging a young and diverse audience, the DSO continues to be an integral part of Detroit’s arts and music field.”
NextGen costs $40 per season and allows members to pay just $10 for tickets to over 100 DSO concerts. Additionally, membership includes a ticket to two events open only to NextGen members, as well as an invitation to join the NextGen Committee.
NextGen Plus costs $140 per season. In addition to unlocking $10 concert tickets, the NextGen Plus membership grants a ticket to all five exclusive NextGen events, access to DSO Replay (the on-demand streaming service to watch archived video webcasts of DSO performances), discounted tickets to DSO gala events, and an invitation to join the NextGen Committee. A two-person NextGen Plus membership, which includes two tickets to each NextGen event, is available for $240 per season.
The NextGen Committee is a volunteer leadership group of young professionals whose work focuses on attracting and engaging a younger and more diverse audience to the DSO, as well as representing the next generation of DSO patrons across the organization. For more information about the work of the NextGen Committee, please email firstname.lastname@example.org or call Annick Busch at (313) 576-5113.
DSO fans can join NextGen and NextGen Plus at dso.org/nextgen, by calling (313) 576-5111, or in-person at the Max M. & Marjorie S. Fisher Music Center Box Office (3711 Woodward Ave., Detroit).
NextGen memberships are valid for the entire DSO season, which runs from September through August annually.
Members unlock $10 tickets to any Classical, Pops, Paradise Jazz Series, Mix @ The Max, or William Davidson Neighborhood Series performance. Members can select the best seats available—from the Upper Balcony to the front row, all tickets are just $10.
$10 tickets are limited to two per member per concert, and subject to seating availability.